Privacy Policy

At Urbiflex, we value your privacy and are committed to protecting your personal data in full compliance with the General Data Protection Regulation (GDPR – EU 2016/679) and all applicable European data protection laws.

This Privacy Policy explains what data we collect, how we use it, how we protect it, who we share it with, your GDPR rights, and how to contact us regarding privacy concerns.

By using our website or making a purchase, you agree to the practices described below.

1. Data We Collect

We only collect the information necessary to operate our store, deliver your orders, and improve your shopping experience.

1.1 Personal Identification Data

Full name
Shipping address
Billing address
Email address
Phone number

1.2 Order & Transaction Data

Products purchased
Order numbers and history
Payment status
Invoices and billing records
(Payment details such as card numbers are NOT stored by Urbiflex. They are processed securely by third-party payment processors.)

1.3 Technical & Usage Data

Automatically collected when you visit our website:

IP address
Device type and browser
Cookies and tracking data
Session data
Pages viewed, time spent, and behavior on the site
Approximate geographic location

1.4 Communication Data

Emails sent to our support team
Messages submitted via contact forms
Support request details

1.5 Marketing & Preference Data

(Only collected with your consent)

Email marketing preferences
Shopping interests and interactions
Cookie-based personalization

2. How We Use Your Data

We use your personal data for the following purposes:

2.1 Order Processing

Create and manage your order
Process payments
Deliver products
Provide order updates and tracking
Handle returns & refunds

2.2 Customer Support

Respond to inquiries
Provide product information
Resolve issues and support requests

2.3 Website Performance & Security

Protect our store from fraud and abuse
Monitor website performance
Improve functionality and user experience

2.4 Marketing (With Consent Only)

Send promotional emails
Create personalized product recommendations
Retargeting and remarketing campaigns

You may unsubscribe at any time.

2.5 Legal & Regulatory Compliance

Accounting and tax obligations
Fraud prevention
Responding to legal requests

3. Legal Basis for Processing

We process personal data under the lawful bases defined by the GDPR:

Contract Execution – to process orders and provide services
User Consent – for marketing and cookies
Legal Obligations – accounting, invoices, regulatory compliance
Legitimate Interest – fraud prevention, website improvement, analytics

4. Who We Share Your Data With

We only share your data with trusted third parties that are essential for operating our business. All partners comply with GDPR requirements.

4.1 E-Commerce Platform

Shopify – store hosting, infrastructure, secure checkout

4.2 Payment Processors (GDPR-Compliant)

Stripe
PayPal
Shopify Payments
Apple Pay / Google Pay (when enabled)
Klarna (if used in checkout)

(Urbiflex never stores full payment card details.)

4.3 Shipping & Logistics Partners

Local and international carriers responsible for fulfilling deliveries

4.4 Marketing & Analytics Tools

(Only for users who consent to cookies)

Google Analytics
Meta (Facebook/Instagram) tracking
Email marketing platforms

All partners operate under strict data protection agreements.

5. International Data Transfers

Urbiflex operates globally and may transfer data outside the European Economic Area (EEA).

Whenever international transfers occur, we ensure GDPR-compliant safeguards, including:

Standard Contractual Clauses (SCCs)
Adequacy decisions
Encrypted data transfers
GDPR-compliant service providers

6. Data Retention

We retain data only as long as necessary for each purpose:

Order, invoice & tax records: up to 10 years
Customer accounts: while active or until deletion request
Marketing data: until consent is withdrawn
Cookies: according to their expiration timeframe

When data is no longer needed, it is securely deleted.

7. Your GDPR Rights

Under GDPR, you have the right to:

✔ Access

Request a copy of the personal data we hold about you.

✔ Rectification

Correct inaccurate or incomplete information.

✔ Erasure (“Right to Be Forgotten”)

Request deletion of your data in certain situations.

✔ Data Portability

Receive your data in a machine-readable format.

✔ Restriction of Processing

Limit how your data is used.

✔ Objection

Object to data processing, including profiling and marketing.

✔ Withdraw Consent

You may withdraw consent at any time, without affecting prior lawful processing.

To exercise your rights, contact us at:
📩 support@urbiflex.com

We will respond within 30 days, as required by GDPR.

8. Cookies & Tracking Technologies

Urbiflex uses cookies to enhance your experience.

We use:

Essential cookies (required for checkout)
Performance cookies
Analytical cookies
Personalization cookies
Advertising cookies (consent required)

You can manage, limit, or disable cookies through:

The cookie consent banner
Your browser settings

You may still use the site even if you disable non-essential cookies.

9. Data Security

We implement strong security measures to protect your information:

SSL encryption
Secure servers
Restricted internal access
Fraud detection systems
Encrypted payment processing
Regular security audits
GDPR-compliant partners

However, no online service is 100% free from risk.
We follow industry best practices to reduce vulnerabilities.

10. Changes to This Privacy Policy

We may update this Privacy Policy at any time. Changes will be posted on this page with an updated revision date.

11. Contact Information

For any privacy-related questions or GDPR requests, contact us at:

📧 support@urbiflex.com
🌍 urbiflex.com

We are happy to assist you.